So maybe we should be kinder to good behaviour from companies, even it it’s for the wrong reasons? We can still ask for more and call them out on shitty stuff they do.

I’ve always thought of more as a a neutral thing on the part of the companies. They’re sort of inherently reactionary to the market. If they’re doing things that are more socially responsible, especially the publicly traded ones, it’s because the market has told them it will be worth it on a timescale that will financially benefit the current management.

So, I tend not to pile on at their cynicism, since I am legitimately glad for the steps they’re taking, but also to be restrained in my praise. If they sense that the winds are blowing the other way, they’re not exactly bold.