And here’s where everyone jumps all over me …… evaluate the car on its own merits.

One of the car’s merits (or not) is resale value. Musk’s bullshit is highly related to that merit. Another merit (or not) is reliability, and again Musk’s bullshit is highly related to that merit.

Like it or not, people will make purchasing decisions based upon these (and other) things.

Cars are as much a trendy fashion piece for many as they are an item you use to get to places. I mean the grade-school thinking of this dude had him spell out “S3XY” with his car models…so, Tesla and its board are aware of this and have benefited from it. But it’s a double-edged sword, if you’re buying a car as a fashion symbol, you stand a high risk of it becoming pretty worthless if it goes out of style.

Leon had the chance to be the Steve Jobs of EVs, and was for a while. But a cult of personality is also a double-edged sword, and he made the mistake of letting his innermost dumpster fire edgelord personality roam into the public sphere.