Many psychologists have said the biggest advantage the Trump campaign had in influencing the average person was their use of memorable and repeatable phrases.
Winning the average vote in the US is not unlike training a puppy.
I believe that people really don’t want to live inside a perpetual political cycle; they have lives. They (sometimes) want to show up on election day, vote, and delegate all the work to someone that makes them the least uncomfortable. The hope is that the politicians then go fuck off and leave everyone alone for at least 20 months, and maybe things don’t get worse. Shoehorning your whole platform into everyone’s life on a 24hr news diet is not the way to go - success here is surgical, discrete, and yet, memorable.
Many psychologists have said the biggest advantage the Trump campaign had in influencing the average person was their use of memorable and repeatable phrases.
Winning the average vote in the US is not unlike training a puppy.
It makes sense, really.
I believe that people really don’t want to live inside a perpetual political cycle; they have lives. They (sometimes) want to show up on election day, vote, and delegate all the work to someone that makes them the least uncomfortable. The hope is that the politicians then go fuck off and leave everyone alone for at least 20 months, and maybe things don’t get worse. Shoehorning your whole platform into everyone’s life on a 24hr news diet is not the way to go - success here is surgical, discrete, and yet, memorable.