Sports federation Athletics Australia announces a rebrand to Australian Athletics in a move they say reflects the sport's evolution.

Athletics Australia is rebranding to “Australian Athletics” — a move that might appear subtle to most people but which the sports federation said would provide a “bold, new identity” to allow it to capitalise on a golden era ahead.

  • @telllosEnglish
    1•1 month ago

    A bit like when swiss air was rebranded into swiss.