Update: After this article was published, Bluesky restored Kabas’ post and told 404 Media the following: “This was a case of our moderators applying the policy for non-consensual AI content strictly. After re-evaluating the newsworthy context, the moderation team is reinstating those posts.”
Bluesky deleted a viral, AI-generated protest video in which Donald Trump is sucking on Elon Musk’s toes because its moderators said it was “non-consensual explicit material.” The video was broadcast on televisions inside the office Housing and Urban Development earlier this week, and quickly went viral on Bluesky and Twitter.
Independent journalist Marisa Kabas obtained a video from a government employee and posted it on Bluesky, where it went viral. Tuesday night, Bluesky moderators deleted the video because they said it was “non-consensual explicit material.”
Other Bluesky users said that versions of the video they uploaded were also deleted, though it is still possible to find the video on the platform.
Technically speaking, the AI video of Trump sucking Musk’s toes, which had the words “LONG LIVE THE REAL KING” shown on top of it, is a nonconsensual AI-generated video, because Trump and Musk did not agree to it. But social media platform content moderation policies have always had carve outs that allow for the criticism of powerful people, especially the world’s richest man and the literal president of the United States.
For example, we once obtained Facebook’s internal rules about sexual content for content moderators, which included broad carveouts to allow for sexual content that criticized public figures and politicians. The First Amendment, which does not apply to social media companies but is relevant considering that Bluesky told Kabas she could not use the platform to “break the law,” has essentially unlimited protection for criticizing public figures in the way this video is doing.
Content moderation has been one of Bluesky’s growing pains over the last few months. The platform has millions of users but only a few dozen employees, meaning that perfect content moderation is impossible, and a lot of it necessarily needs to be automated. This is going to lead to mistakes. But the video Kabas posted was one of the most popular posts on the platform earlier this week and resulted in a national conversation about the protest. Deleting it—whether accidentally or because its moderation rules are so strict as to not allow for this type of reporting on a protest against the President of the United States—is a problem.
It was far faster and easier to build up a feed of enjoyable content on BlueSky. My Mastodon feed has sat almost completely empty, and I’ve only been able to find a few news-reposters there.
And I’m tech-savvy. Imagine how it is for other social media users.
We do need better onboarding. I wonder if you could make an equivalent of the “discovery” feed that wasn’t abusive to the user
Yes, exactly this. Like something might be technically better but unless it’s doing its main job of actually connecting people it’s not going to work.
I wish more FOSS nerds understood this.
I don’t agree that Mastodon is technically better, but it was first so it should have first mover advantage.
I think it largely comes down to marketing. Mastodon is marketed by word of mouth, and BlueSky has an actual marketing team.
By “technically better” I mean it actually delivers on its technical promises of decentralisation, as opposed to bluesky that simply uses decentralisation as a buzzword without being actually open source and without allowing real competition for the main - centralised - instance.
I think mastodon has actual legs in that if bluesky fails to actually open up, it will enshittify and there will be another exodus. Mastodon has technical barriers to that kind problem, so it will still be there to pick up the pieces. The decentralised nature protects the network from enshittifying and means it will tend not to get exoduses like central platforms do. It’s a matter of making that growth count.
If in that time mastodon has worked on its discovery features, it might be finally ready to capture that growth.
If bluesky manages to properly decentralise then I imagine mastodon will not need to pick up the slack and will either join the network or fade into irrelevancy.
Hard to say which way it will go. I don’t hold out a lot of hope for bluesky changing its ways, and who knows when mastodon will improve in this way.
My understanding is that BlueSky is distributed, meaning there’s no single point of failure and nodes are independent. So scaling up should just mean adding more nodes, not having to scale vertically.
Distributed computing is a form of decentralization where the goal is resilience of the platform, not decentralization of control. The goal is very different from the Fediverse, which is to decentralize control, with resilience being a nice side effect.
It also has technical barriers to widespread adoption, hence why BlueSky is winning. I’lf BlueSky fails, people will just go to whatever alternative has a healthy marketing budget and low barrier to entry.