Summary
Tesla’s European sales plunged 45% in January, while the EV market grew 37%, with rivals like Volkswagen and Renault gaining ground.
Production changes for the Model Y is claimed to contribute to lower sales, but Elon Musk’s political controversies also sparked backlash.
Musk’s support for far-right parties and attacks on European leaders have made him unpopular, as polls show negative perceptions in Germany and the UK.
Tesla’s struggles come as European automakers face stricter emissions targets, increasing competition in the region’s growing EV market.
Oh sorry, I shouldn’t have assumed that everybody knows.
For others that may not know, the Tik-Tok strategy was having dual development teams to increase the pace of development. 1 team worked on making designs for new production processes. The other worked on improving that design while the next new process was being developed. The new process and design was called Tik, and the improved design on the same process was called Tok.
Right, right, but wasn’t it tic-toc? Not that it matters.
E: We’re both wrong! Tick-tock. Seems obvious now.