I did a deep dive on this recently (my day job is in architecture, and in the US we infamously MAKE ALL NOTES ON DRAWINGS IN ALL CAPS BECAUSE THAT’S THE WAY WE’VE DONE IT SINCE WE HAND LETTERED IN BLOCK PRINT SO THAT DIFFERENT DRAFTERS’ SHEETS ALL LOOKED CONSISTENT) and it turns out that’s 100% just an acclimation effect – the old conventional wisdom of skilled readers recognizing lower-case word shapes doesn’t hold water. If tomorrow we deleted lower-case letters from every Latin font on earth, given time we’d be able to read all-caps text just as fast as we currently read sentence case.
Which was disappointing for me to find out, since I REALLY HATE SHOUTING AT CONTRACTORS THROUGH THE PAGE ALL THE TIME and wish I could make a convincing case for sentence case, but oh well.
That’s good to know. And in the premise of this thread it’s relevant. However, since we’re used to sentence case now, it still makes sense to keep it that way unless there’s a compelling reason to switch.
On the other hand, street signs in Sweden, where I come from, are uppercase. I was completely used to that despite reading mostly sentence case in any other situation. However, since I moved to Denmark, where street signs are sentence case, I now feel like it takes slightly longer to parse signs when I go to Sweden. I guess if I’m correct, that’s a case for quick acclimatation, as this happened over only a few years.
I did a deep dive on this recently (my day job is in architecture, and in the US we infamously MAKE ALL NOTES ON DRAWINGS IN ALL CAPS BECAUSE THAT’S THE WAY WE’VE DONE IT SINCE WE HAND LETTERED IN BLOCK PRINT SO THAT DIFFERENT DRAFTERS’ SHEETS ALL LOOKED CONSISTENT) and it turns out that’s 100% just an acclimation effect – the old conventional wisdom of skilled readers recognizing lower-case word shapes doesn’t hold water. If tomorrow we deleted lower-case letters from every Latin font on earth, given time we’d be able to read all-caps text just as fast as we currently read sentence case.
Which was disappointing for me to find out, since I REALLY HATE SHOUTING AT CONTRACTORS THROUGH THE PAGE ALL THE TIME and wish I could make a convincing case for sentence case, but oh well.
That’s good to know. And in the premise of this thread it’s relevant. However, since we’re used to sentence case now, it still makes sense to keep it that way unless there’s a compelling reason to switch.
On the other hand, street signs in Sweden, where I come from, are uppercase. I was completely used to that despite reading mostly sentence case in any other situation. However, since I moved to Denmark, where street signs are sentence case, I now feel like it takes slightly longer to parse signs when I go to Sweden. I guess if I’m correct, that’s a case for quick acclimatation, as this happened over only a few years.
Can I ask what your night job is?
Toddler dad, mostly.