The Sake Viva! campaign, which is being run by the National Tax Agency (NTA), asks 20- to 39-year-olds to come up with proposals to help revitalise the popularity of alcoholic drinks, which have fallen out of favour because of lifestyle changes during the coronavirus pandemic and among young people.
Taxes on alcohol accounted for 1.7% of Japan’s tax revenue in 2020, down from 3% in 2011 and 5% in 1980.
There was a particularly steep decline in beer consumption, with sales volume down 20% to less than 1.8bn litres.
Plot twist. It was actually secretly an attempt to increase pregnancies.
This is exactly where I thought the “in attempt to…” part of the headline was going myself, sincerely
came here to say this
This.
Not too different than the FDA killing the US vape industry to protect tobacco tax revenue.
This is the moral hazard of tying revenue to something bad.
“Please, drink this poison! Our healthcare industry will thank you later!” This reeks of “4 out of 5 Doctors prefer Marlboro!” bullshit.
Modern research shows that there is no safe amount of alcohol to consume. It’s always bad for you, physically. This doesn’t mean you need to be a tee-totaler (I’m not), and it can bring great social benefits. But shoving it in people’s faces and pretending it’s not harmful at all is just wrong. Moderation in all things.
Young Japanese don’t want to drink, don’t want to smoke, don’t want to play pachinko… I’m sure a lot of them do, but most of them don’t. The older class just can’t understand it.
And young Japanese absolutely don’t want get married, let alone have children.
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Would probably also help with their population problems
Seems like it worked?
Japan Grapples With Alcoholism Crisis Published Online: 5 December 2003
Hmm it seems it doesn’t work with how time works in our universe.
Are you a interdimensional traveler who came from a universe where time flows backwards compared to this universe?
Godammit I’m blind, i read that article as being from 2023Hi I’m the doctor, how are you sheogorath pleasure to meet you.
