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The same with cars. With automakers ordering production from each others factories, only very small asthetic changes are going into the cars.
There’s a Stellantis factory nearby and they’re assembling only one model that rolls out the line under five different badges - Opel, Peugeot, Citroen, FIAT and Toyota - with only minute aesthetic front bumper and lights changes between them.
It’s not about running out of imagination or going for the most efficient design; it’s about true competition between manufacturers of any industry becoming inexistent.
Armalisation