The Japanese town of Fujikawaguchiko has erected a giant black net to block views of Mount Fuji, a reaction to the town’s huge popularity on Instagram and other social media platforms.

“It is regrettable that we had to take such measures,” a local official told CNN last month, when the town’s council decided to block the most popular Fuji views with a 66-foot-long (20-meter) black screen, which was erected on May 21.

The small town in Yamanashi prefecture has become the center of an international controversy in recent weeks. A specific viewpoint in Fujikawaguchiko, which is at the foot of Mount Fuji and near the starting point for one of the most-used trails up the mountain, became so popular with visitors that it was causing problems for locals.