Very much a car built to a price point to serve a purpose.

I think it used to be that way. I just configured one on the ford website and the recommended price is roughly 30k EUR. I guess the cheap car market is no more. I remember buying one in early 2000s for a bit over 10 k.

Edit: of course, they’re not directly comparable, the current model has way more features, but it is certainly not what I’d consider cheap.