Why would it not follow that Steam using the same percentage - with lower costs and none of the physical-based risk - is simply greed?

Most of the retailers mentioned in that article were also digital only and had the exact same or less risk. Steam certainly does a lot to try and get people’s money, but they aren’t just greedily fucking over Devs for that 30%, that is in fact industry standard.

I also have no doubt that Epic will enshitify itself and raise its rate closer to 30% after growing.