My original question was “How do we disincentivize the purchase of pickup trucks/SUVs” but then I thought it would be better to approach the larger problem of car dependency and car ownership. One option is, of course, to create public transit infrastructure and improve it where it already exist. This, however, doesn’t change the fact that some will still choose to drive. What would be the best ways to discourage people from owning personal cars?
I learned a wild thing about trucks, because I despise pickups (other options do what they do, but better in every metric). Apparently trucks are huge so they can be in a different classification of vehicle and avoid certain fees and taxes, and those same fees and taxes make smaller foreign trucks not profitable to sell in the States (the point of the fees and taxes… lobbyists, ffs).
I am a big fan of making huge vehicles more annoying to own, and small, clean vehicles much easier and cheaper to own and operate, with exceptions like minivans for families with 3+ kids. I am so very in support of getting the single-passenger giant SUVs and non-work trucks off the road, even if it means giving up my Jeep.
There are good ideas out there that get us moving in a better direction and I think those are worth pushing.