Cigarettes have always been about gimmicks. I remember Luckies were scorned because they came in a paper pack that easily deformed and premium cigarettes came in boxes. That’s what separated Camel and Marlboro from Luckies and Broncos (and now both can also be found in paper boxes, showing what different packaging will do to sales without changing the product).
Cigarettes have always been about gimmicks. I remember Luckies were scorned because they came in a paper pack that easily deformed and premium cigarettes came in boxes. That’s what separated Camel and Marlboro from Luckies and Broncos (and now both can also be found in paper boxes, showing what different packaging will do to sales without changing the product).