- McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
- Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
- The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.
Well yeah, they aren’t going to voluntarily lower prices. That’s sacrilege.