McDonald's executives acknowledged that the company's prices have been high and they are taking a "forensic approach" to evaluating offerings.
  • McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
  • Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
  • The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.
  • AwkwardLookMonkeyPuppetEnglish
    7•3 months ago

    It’s shitty food. Its “value” is in being cheap.

    And fast, but it hasn’t been either of those things for a while.