McDonald's executives acknowledged that the company's prices have been high and they are taking a "forensic approach" to evaluating offerings.
  • McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
  • Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
  • The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.
  • @johannesvanderwhales
    5•4 months ago

    Personally I stopped eating fast food almost entirely (I mostly cook for myself), but food deserts are real and many people have few reasonable options. I don’t think anyone eating McDonald’s is under the impression that it’s good for them.