Burger King's moldy Whopper ad is dividing marketing experts
www.cnbc.com
Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves beautifully-shot items that have been set up by stylists. CNBC spoke to several experts to get their reactions.

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

  • @CryophiliaEnglish
    5•4 months ago

    The anti-Marijuana lies told to schoolchildren are, in my opinion, directly responsible for many of those kids falling to meth and heroin addiction. “Well, if they obviously lied about weed, they probably lied about how bad all the other ones are too”.