The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

  • @klugerama
    3•1 month ago

    Ok, fuck them. But shutting down this nonprofit organization doesn’t directly affect their bottom line. It may eventually have an indirect effect.

    My point is that by shutting down, the only obvious direct effect is that advertisements are now more likely to appear adjacent to bullshit hate propaganda. This doesn’t substantially hurt the advertisers in a large way - it hurts people more because it elevates the visibility of hate speech. Why would you think that’s good? This does absolutely fuck all to stop advertising or advertisers.