Exactly, also making good games consistently gets you fans. I’ve been a fan of the company that made Hades since I got their first game in a humble bundle. A lot of people got into their second game. Their third was fine. But if they hadn’t had a reputation for making great games (and I don’t think Bastion or Transistor was the most marketable game) I don’t think Hades would’ve blown up like it did.

So yeah the dev needs to learn to better market, keep marketing, and keep making games that build loyal customer bases.