The rehabilitation of wealthy and powerful people with a disgusting past happens, not with fanfares and explicit exposition, but with gradual normalisation.

They are given platforms on respected media. Their opinion is sought on the current bête noire. They are given all this oxygen without ever having to account for their sins. All they have to do is play nice and rigidly follow the establishment consensus. Soon enough, once a commensurate (to the sins) amount of news cycles passes they’ll be dignitaries again.