As mistaken as I believe they are, I can see why some women support him.

Lots of single issue voters see him as the abortion ban guy. Also tons of people that don’t see “him and his ideas” per se, but are so immersed in conservative propaganda that they simply think “Trump presidency = my kids will be able buy a house and live a normal life”

Then there’s the backfire effect, where people tend to double down on their beliefs instead of correcting them when presented with contradictory data. Obviously makes it really hard to pull someone out of the cult, needs a pretty extraordinary set of circumstances in many cases.

Even then, usually it won’t stick. There’s a very well done essay, “The only moral abortion is my abortion” by Joyce Arthur, I highly recommend giving it a read. Women who faithfully protest at abortion clinics and harass other women will one day come in for their own abortion, and then be back to protesting the following day