Agreed, things like DLSS are the right kind of application of AI to games, same with frame generation. The wrong kind is trying to figure out how to replace developers, artists of every kind, actors, etc in the production process with AI. That being said though, companies like Nvidia absolutely can and will profit off making sure that a game cannot run well on anything but the latest hardware that they sell, so the whole “you need to buy our stuff to play games because it has the good ai and now all games require the good ai” is capitalist bullshit