It looks like it’s Amazon’s turn. They’ve decided people are enjoying the ads enough that they won’t cancel their Prime Video service. So now, they’re planning to ramp those ads up even more—because why stop a “good” thing?

Steps We’ve Already Seen:

1. Introduce an ad-free experience for a fee (e.g., original Prime membership)
2. Gradually introduce ads, offering a higher price to maintain the ad-free option.
3. Ramp up the number of ads, pushing users to consider the ad-free option.

What’s Next:

4. Raise prices across the board, even for those paying extra to avoid ads.
5. Further increase ad saturation for all users.
6. Repeat the cycle endlessly, ensuring the price hikes and ads never stop.

When they first announced adding ads, I canceled my subscription. I wish more people would follow suit so these companies stop getting away with it.