peoople who had trucks like that, just like the people with the stereos you could hear 5 miles away, absolutely did concern themselves with the way they were perceived, having that tricked out truck.

Yep! This past weekend, my girlfriend and I were waiting to be seated at Texas Roadhouse, and we saw something interesting.

Some young guy pulled in with his tricked-out, shiny truck, meeting friends who were all decked out in cowboy hats, boots, and big belt buckles—total urban cowboy vibes.

They were laughing and showing off around his truck, talking about the truck, being impressed. But then something odd happened: they took off their cowboy hats, swapped their boots for tennis shoes, untucked their shirts, and walked over to the Kohl’s next door!!

I was like, what the fuck did I just see? They switched personas from country to urban real quick—they def cared a lot about how they were perceived.