Summary
Gen Z posted greater voter turnout in 2022 compared to previous generations in midterm elections. As the 2024 election approaches, campaigning continues to be directed at this generation — including outreach led by Gen Z voters themselves.
Gen Z voters are more motivated to participate in elections due to specific policy issues, particularly reproductive rights. Political groups and candidates are implementing new strategies to engage this generation, including peer-to-peer organizing and authentic messaging.
Vice President Harris has been praised for her relatable social media presence, while former President Trump has appeared on popular male-dominated podcasts.
And as a consequence more young people know someone who is.
It’s a lot harder to hate a group of people you personally know members of.