Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.

It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.

So this ad is not pro or against high-viz, it’s against victim blaming

Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296

  • @FordBeeblebroxEnglish
    2•5 hours ago

    It’s currently raining and foggy in SLC and probably 1/3 of the cars I passed on the road today had no lights at all. Almost hitting a grey car running dark in the fog does not put one in the holiday spirit.