Nowadays reliability and coverage is actually the selling point.
They may all have enough speed, but usually the expensive ISPs are more reliable. Mostly because the "cheap ISP"s are just the expensive ones in a trenchcoat selling excess bandwidth. But when the excess bandwidth is no longer excess, the cheap ones are the first to be cut off.
So if you don’t need 99.99…% uptime, the cheap ones are much better.
Nowadays reliability and coverage is actually the selling point.
They may all have enough speed, but usually the expensive ISPs are more reliable. Mostly because the "cheap ISP"s are just the expensive ones in a trenchcoat selling excess bandwidth. But when the excess bandwidth is no longer excess, the cheap ones are the first to be cut off.
So if you don’t need 99.99…% uptime, the cheap ones are much better.