When Disney bought marvel they weren’t doing so hot. They’d already sold off media rights for major franchises (Spiderman, xmen, fantastic four), and had taken a huge gamble with Ironman. While it panned out Disney came in well before anything was proven regarding the mcu - https://www.denofgeek.com/movies/how-marvel-went-from-bankruptcy-to-billions/
Fox and Disney merger shouldn’t have happened.
When Disney bought marvel they weren’t doing so hot. They’d already sold off media rights for major franchises (Spiderman, xmen, fantastic four), and had taken a huge gamble with Ironman. While it panned out Disney came in well before anything was proven regarding the mcu - https://www.denofgeek.com/movies/how-marvel-went-from-bankruptcy-to-billions/