Since the late 1990s, drug companies have spent tens of billions of dollars on television ads, drumming up demand for their products with cheerful jingles and scenes of dancing patients.
In Canada, they aren’t allowed to tell you what a drug does in the ad, but they still have them. They try to hint at what they do, or just give you a vibe for it.
The classic example is the original series of Viagra ads.
In Canada, they aren’t allowed to tell you what a drug does in the ad, but they still have them. They try to hint at what they do, or just give you a vibe for it.
The classic example is the original series of Viagra ads.