The Stock Market. It’s an inherent consequence of being a company that rapidly filled a new niche and being publicly traded. A private company wouldn’t have grown as quickly, but could in theory, transition into a steady state monetary model. The investors expect the same quarterly reports every single time and will not be satisfied with dividends. The founders might have pushed out long ago and executives who make the decisions have no long term commitment to the company, so they have no reason not to crash the company into the ground trying to wring every ounce out of their customer base.