Jackson changed the letters on the marquee to spell out: “Forever neighbours, never neighbors.” The message — highlighting the difference in the way Canadians and Americans spell certain words — was a swipe at U.S. president-elect Donald Trump’s repeated suggestion that Canada could become the 51st state.

Within hours, an image of the new sign posted to the strip club’s X account was flagged as potentially hateful content, resulting in the account, @ThePenthouse604, being suspended that night.