Summary
The FDA authorized the sale of 10 Zyn nicotine pouch flavors, marking the first approval of nicotine pouches as a smoking alternative.
Regulators cited evidence that Zyn helps adult smokers reduce or quit cigarettes and contains fewer harmful ingredients than traditional tobacco products.
Critics warn flavored pouches could attract youth, but FDA data shows low teen usage.
Zyn, which does not contain tobacco, competes with similar products like Altria’s On.
The decision adds to debates over flavored nicotine products and their public health impacts.
Honestly, the nicotine is optional. There are gas station vapes that are flavored and nicotine free.