I’m old enough to have seen both the rise and fall of super bowl ads. And I can tell you that they definitely have gone to shit. At one point they were just regular commercials. Then a few innovative commercials caused real buzz and so more started upping their game. But now we have reached the point of enshitification where only brands with insane advertising budgets and can even afford to do commercials. But even those budgets have limits, and between the cost of the spot and the cost of a celebrity they have to cut costs somewhere. And all that matters is the celebrity saying the brand right?