They both have made it very clear that it’s something they want eradicated. So making it of them is just a natural way to rebel against them. Putin has some very specific images he has ordered to be “removed” from the internet. Should be one of the first results when you search for it, as we know how publicly trying to have something removed from the internet goes…

It’s an easy way to poke them in what is a sore spot for them. And since we have no real power against them, it’s the best we got.