Canada’s recoil from Trump 2.0 is forcing (Pierre) Poilievre to revamp his messaging and campaign strategy.

“There is a sense of an ABC, ‘anyone but conservative’ movement, an AMP — ‘anyone but Poilievre’ movement afoot,” said Shachi Kurl, president of Angus Reid Institute, a nonpartisan public opinion research foundation.

In recent weeks, Poilievre has leaned heavily into a nationalistic agenda as Team Canada takes on Trump. He’s swapped out his “ax the tax” podium sign at news conferences for a “Canada First” one and has pledged to “make Canadians the freest people on Earth.”