True, they are not idiots, most of the time, but the article mentions 30W only, I know they will be working at lower wattages, but their focus should not be 30W, they should say we are targeting 5-10W as our main focus. Right now they sound like they are only focusing on fps pumping as much power to say they beat AMD, instead of a more holistic approach of saying they want the same fps as AMD at 3-5W lower power consumption