Once upon a time he did seem to be okay (as far as billionaires can be).

Musk almost seemed philanthropic with his ventures of bringing forward the future with SpaceX and Tesla. Then almost suddenly he started to be vocal about certain politics and various bad practices came to light in how he behaved or treat his workforce.

In fact, it’s only until relatively recently it seems where the ultra wealthy seemed to be quite under the radar. Bezos, for example. Before and during his divorce you never really heard much about him. He seemed pretty likable in many ways. Then suddenly that changed, the media perception shifted and these people started getting lots of publicity and they were clearly unable to curate their image any longer.