For some women in China, “Barbie” is more than just a movie — it’s also a litmus test for their partner’s views on feminism and patriarchy.
The movie has prompted intense social media discussion online, media outlets Sixth Tone and the China Project reported this week, prompting women to discuss their own dating experiences.
One user on the Chinese social media platform Xiaohongshu — a photo-sharing site similar to Instagram that’s mostly used by Gen Z women — even shared a guide on Monday for how women can test their boyfriends based on their reaction to the film.
According to the guide, if a man shows hatred for “Barbie” and slams female directors after they leave the theatre, then this man is “stingy” and a “toxic chauvinist,” according to Insider’s translation of the post. Conversely, if a man understands even half of the movie’s themes, “then he is likely a normal guy with normal values and stable emotions,” the user wrote.
The franchise is a vehicle to sell barbies.
Mattel decided this was the best way in the current cultural mood.
Vehicles tend to have space for many things. Writers also tend to not be massive corporations even while speaking for said corporations.
That’s like saying The Lego Movie and the Lego Batman movie were a vehicle to sell Legos. That’s pretty obviously not all they were, and just because they could sell toys that doesn’t mean they weren’t also good movies.