At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
Something like that is already in law as a kind of default. Companies are not responsible for the content posted by their users on the basis that no entity could possibly police that much content, with two exceptions:
-Content must be removed if it is illegal and has been specifically pointed out by appropriate authorities for removal.
-If an organisation willingly polices their own content in any way then they also take on responsibility for it.