At a time when Americans increasingly want pricey SUVs and trucks rather than small cars, the Mirage remains the lone new vehicle whose average sale price is under 20 grand — a figure that once marked a kind of unofficial threshold of affordability. With prices — new and used — having soared since the pandemic, $20,000 is no longer much of a starting point for a new car.
This current version of the Mirage, which reached U.S. dealerships a decade ago, sold for an average of $19,205 last month, according to data from Cox Automotive. (Though a few other new models have starting prices under $20,000, their actual purchase prices, with options and shipping, exceed that figure.)
Part of it, as I understand, is that vehicles classed as light trucks instead of passenger cars (i.e. pickups and SUVs) are exempt from certain safety and testing requirements. Car manufacturers push them super hard because less money on regulatory compliance = more profit.
There’s also been the cultural tie between big vehicles and masculinity, I’m sure the marketing teams haven’t been shy about reinforcing that attitude.