The Epic First Run programme allows developers of any size to claim 100% of revenue if they agree to make their game exclusive on the Epic Games Store for six months.
After the six months are up, the game will revert to the standard Epic Games Store revenue split of 88% for the developer and 12% for Epic Games.
I think people just want to be able to buy the game where they want to without a big corporation forcing exclusivity. All these tactics epic has been using have not done them any favors with public opinion. They should of just focused on a better storefront/product and sold games cheaper. No one likes being forced.