The French government is allocating €200m (£171.6m) to destroy surplus wine and support producers.
It comes amid a cocktail of problems for the industry, including a falling demand for wine as more people drink craft beer.
Overproduction and the cost of living crisis are also hitting the industry.
Most of the €200m will be used to buy excess stock, with the alcohol sold for use in items such as hand sanitiser, cleaning products and perfume.
The retirees don’t last so long (sorry), but overtourism is indeed a problem. Finding the right balance is the secret but clearly our politicians are not aiming for that… but in fairness, tourism was fantastic for many years to promote Porto’s renewal. But now it’s time to put a break on it but no one is interested in that :/