I’m not sure if this is new, but when I clicked on the /r/pics protest post link from the frontpage here, I was redirected to this: https://old.reddit.com/premium
I’m not sure if this is well-known or not that they’re pushing it now, but it’s the first time I’ve seen it, especially on old.reddit.
It probably will, but there could be a good few years where it’s growing and can get investment as it grows it’s user base because it’s good. The push for profit will turn into advertising trash eventually.