The problem here. Is that they’ve already started working on DLCs before the game has even launched. You don’t see a problem with that from a consumer standpoint?

Sort of a complicated scenario. Where do you draw the line for it being anti consumer? Say the people on the dev team who do: concept art, writing, modeling, etc. What should they be doing. At this stage most of the development going into the game is very final touches (if that) and bug squashing. I don’t think it’s out of line for those people to be working on future content. Seems a bit strange to hold them until the release date. It definitely is a tough line to find though, and can change depending on the context of when and how the dlc development started.