Taylor Swift managed to drive record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.
On Tuesday (19 September), hours after the pop star, 32, called on her US fanbase to register to vote in honour of National Voter Registration Day, Vote.org’s communication director, Nick Morrow, announced that “our site was averaging 13,000 users every 30 minutes”.
“Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,0000 users every 30 minutes,” Morrow wrote on X/Twitter.
“13! Let’s just say her reputation for being a mastermind is very well-earned.”
Earlier that day, the “Anti-Hero” singer had posted to her Story, asking followers: “Are you registered to vote yet?
I’d wager the prevalence of music streaming plays a huge role in this. We’re well past the age where everyone in your area was listening to the same handful of radio stations.
Oh, absolutely! Everyone’s in their own bubbles these days (and few people more than me, honestly - my tastes are pretty damn niche). But I also think there’s probably just less to discuss about most pop music because it’s kind of just the musical status quo. That’s not to say it’s lesser - if people enjoy it then it’s doing what it’s supposed to - but it doesn’t tend to have noteworthy musicianship, songwriting, technical details, etc, that are worth bringing up in conversation, and it doesn’t tend to stand out in a “you have to listen to this, I guarantee you’ve never heard anything like it!” kind of way.