Exactly. To cite from the article: “…a historic monument that did not, honestly, look like all that much to me.” “It mostly looked like a scrubby field with a gravel plant on the other side.” “…not particularly photogenic piles of dirt…” “This isn’t the easiest World Heritage Site you’re ever gonna visit…” The archeological significance is probably really huge, but the visual impact is too low to make it as interesting to general public as the pyramids.