People are used to seeing stark warnings on tobacco products alerting them about the potentially deadly risks to health. Now a study suggests similar labelling on food could help them make wiser choices about not just their health, but the health of the planet.

The research, by academics at Durham University, found that warning labels including a graphic image – similar to those warning of impotence, heart disease or lung cancer on cigarette packets – could reduce selections of meals containing meat by 7-10%.

It is a change that could have a material impact on the future of the planet. According to a recent YouGov poll, 72% of the UK population classify themselves as meat-eaters. But the Climate Change Committee (CCC), which advises the government on its net zero goals, has said the UK needs to slash its meat consumption by 20% by 2030, and 50% by 2050, in order to meet them.

  • @GoosLife
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    41 year ago

    Every car is the same shape and only comes in one shade of brown. They are required to have large, graphic advertisements across the sides warning about the environmental impact.

    I actually think that would be very effective. It would also make every city very depressing to live in. However, we could mitigate that by populating the streets with colorful plants and art.