Target it how? Tell people in the industry to please be nice to people they don’t like based on how they present?

Humans have biases, those small groups will inherently be the subject of bias. This is the most effective way to counter those biases, especially because having those people’s voices heard will help combat those biases.

The thing I hear the most from people who used to be transphobic, homophobic, etc. is that they got over it when they were exposed to a person of that identity. This would make that more of a possibility