Megyn Kelly went viral when she declared Santa Claus “just is white,” but a decade later the idea of what St. Nick can look like has only expanded.

Aisha Harris had no idea of the uproar she would create when she recommended the Christmas Penguin.

Ten years ago, the writer and journalist published a lighthearted viral essay titled “Santa Claus Should Not Be a White Man Anymore,” in which she questioned the ubiquity of white Santa imagery.

“America is less and less white, but a melanin-deficient Santa remains the default in commercials, mall casting calls, and movies,” Harris wrote. “Isn’t it time that our image of Santa better serve all the children he delights each Christmas?” In fact, she suggests, a Christmas Penguin can represent the holiday instead of a person.

The backlash was swift, especially after anchor Megyn Kelly responded to the piece on her Fox News show “The Kelly File.” “This is so ridiculous, yet another person claiming it’s racist to have a white Santa,” Kelly said. “And by the way, for all you kids watching at home, Santa just is white.”